FameLab is a talent competition run worldwide which tries to discover the best talent in the field of science communication. The participants of the competitions are each allowed three minutes in front of a panel of expert judges and they are challenged to give an inspirational talk as well as excite the public imagination by presenting original talks. The participants must at the same time ensure that their choice of presentation is scientifically accurate and at the same time engaging to their audiences. They should also be interesting to listen to especially to the non-scientific audiences. The competitions is mainly aimed at empowering and inspiring young scientists and motivate them to engage actively with the public.
FameLab was established in the United Kingdom by the Cheltenham Science Festival as well as the National Endowment for Science, Technology and the Arts. Mainly designed at nurturing and identifying new talents in the field of science communication, the international competition specifically aims at;
- Attracting those young scientists with the passion for science and motivate them to share with the public and even attracting young people in considering a career in science.
- Promoting science to the public and also tries to make it a part of popular culture.
- Encouraging the young people with new talents to communicate with the public in an inspired, open and also in an interactive way.
Different countries around the world have opted to take part in the FameLab competition. Some of these includes Croatia and Egypt. The Egyptian government for instance, joined the competition in the efforts to make advancements in science as well as build up a culture that appreciates and understands the great role that science plays in the overall performances of the economy. In Croatia, the competition has been sponsored by the ministry of education, science and sport in the same ideology of promoting science to the public.